Protect Ya Neck with Mur

As the wind blows in obvious signs of fall, I couldn’t help but think about the whirlwind of ready to wear I saw Fashion Week.  One of the highlights of Fashion Week for me this season was the unveiling of Mur’s Spring 2013 Runway Show. 

Mur is the latest creation from innovative, fashion forward designer Anastasia Fokina.  Fokina first burst onto the NYC fashion scene in 2009 as the creative force behind T-shirt brand American Apothecary.  Her skill to masterfully blend consciousness, art and style was immediately evident.  And with Mur, Fokina is taking the same originality into the world of accessories – creating iconography through handmade, avant-garde neck pieces.   Maximizing a customer’s ability to express their individuality through accessories, each scarf is an eclectic representation of a personal story.

Last Wednesday, fashion trendsetters flocked to Chelsea to view the capsule collection titled “Fuel”, held inside Chateau Cherbuliez, located at 47 West 20th Street.   And while tasting delicious hors d’oeuvres and cocktails, guests were privileged to witness the future scarves – updated with a 21st century appeal and a true artisan’s flair.  Mur’s ultramodern designs were a perfect contrast to the sexy, lavish French décor of the venue creating a well-balanced event. Chateau Cherbuliez is an opulent indoor and outdoor French-inspired restaurant and wine bar located in the former parish section of the iconic Limelight Marketplace.   Opening in July, Chateau transports those who enter its doors into the lush splendor of Southern France and features one of the largest outdoor garden spaces in New York City.

I was extremely impressed with the capsule collection, and saw several pieces I would love to rock down the concrete runways of Manhattan.  I look forward to seeing more of Mur and the creations of Anastasia Fokina.

Photos courtesy of Franklyn R. Bonfante & Anastasia Fokina

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