American Apothecary’s New Prescription for Fall

During Fashion Week we get to see a designer’s concept for their collection come to fruition right before our eyes – a one night only performance that will never be replicated again.  This year American Apothecary merged the artistry of ballerinas and skate boarders for their Fall 2011 collection, and on Thursday the fashion rebels with a cause invited members of the press to a private preview in their Midtown galipot for a meet and greet with designer Anastasia Fokina.

There is always a welcoming, family atmosphere present when visiting American Apothecary’s showroom.  It is more like a cool clubhouse than a space that displays fashion.  While sipping on wine and eating an array of delectable cheeses and fruits, members of the press learned American Apothecary’s remedy for autumn is a palette of rich colors which includes, merlot, rust, Dijon, olive, royal blue and aqua.  Printed logo scarves and sweatshirts add depth to a line that takes a closer look at how fashion can suit style, consciousness and art to a T.

Photo and slideshow: F.A.M.E NYC Editor

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