If a picture is worth 1000 words, then the right shot can create a media frenzy. Calvin Klein proved this with provocative photos of Kate Moss, Brooke Shields and Scott King. The photographers who shot those photos created magic and now American Apothecary has provided a group of shutterbugs the opportunity to capture lightning with their lens.
On December 14, the avant-garde T-shirt brand held the first part of the American Apothecary Photographer Challenge. Four photographers stepped up to the plate to showcase what they could do with a little bit of heroin and cocaine. The photographers shot their muses in various locations inside and outside the Levi’s Photo Workspace, located on 18 Wooster Street. PR Director John Thompson II stated he chose the location “because the artistic energy in the space was contagious, and inspiring.” The photographers certainly seemed to be affected by the creative force flowing throughout this wonderful public space producing shot after shot of the T-shirt line. The photographers also conducted a freestyle shoot to further showcase their originality and artistic vision.
The winner will be announced and displayed at American Apothecary’s “Got Snow?” charity event on December 22. Their work will also appear on American Apothecary’s website and January 2011 newsletter. F.A.M.E NYC wishes each paparazzo the best of luck.
Take a look at some behind-the-scenes photos shot by F.A.M.E NYC’s Editor