Top New Fashion Brand for 2010

American Apothecary

I simply love, love, love how American Apothecary’s fuses American pharmaceutical iconography to create a visual statement about the choices we make. I also love, love, love the quality of their merchandise.  Besides creating an eco-friendly line of T-shirts that are a guaranteed conversation piece, they also give 10% of their profits to drug outreach programs.  Someone call Dr. Drew Pinsky and VH1, because I’m addicted.  To view more of F.A.M.E NYC’s article about this bold new brand, check out

To take a closer look at American Apothecary, visit

Photo: Courtesy of American Apothecary

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