Protect Ya Neck with Mur

As the wind blows in obvious signs of fall, I couldn’t help but think about the whirlwind of ready to wear I saw Fashion Week.  One of the highlights of Fashion Week for me this season was the unveiling of Mur’s Spring 2013 Runway Show. 

Mur is the latest creation from innovative, fashion forward designer Anastasia Fokina.  Fokina first burst onto the NYC fashion scene in 2009 as the creative force behind T-shirt brand American Apothecary.  Her skill to masterfully blend consciousness, art and style was immediately evident.  And with Mur, Fokina is taking the same originality into the world of accessories – creating iconography through handmade, avant-garde neck pieces.   Maximizing a customer’s ability to express their individuality through accessories, each scarf is an eclectic representation of a personal story.

Last Wednesday, fashion trendsetters flocked to Chelsea to view the capsule collection titled “Fuel”, held inside Chateau Cherbuliez, located at 47 West 20th Street.   And while tasting delicious hors d’oeuvres and cocktails, guests were privileged to witness the future scarves – updated with a 21st century appeal and a true artisan’s flair.  Mur’s ultramodern designs were a perfect contrast to the sexy, lavish French décor of the venue creating a well-balanced event. Chateau Cherbuliez is an opulent indoor and outdoor French-inspired restaurant and wine bar located in the former parish section of the iconic Limelight Marketplace.   Opening in July, Chateau transports those who enter its doors into the lush splendor of Southern France and features one of the largest outdoor garden spaces in New York City.

I was extremely impressed with the capsule collection, and saw several pieces I would love to rock down the concrete runways of Manhattan.  I look forward to seeing more of Mur and the creations of Anastasia Fokina.

Photos courtesy of Franklyn R. Bonfante & Anastasia Fokina

American Apothecary’s New Prescription for Fall

During Fashion Week we get to see a designer’s concept for their collection come to fruition right before our eyes – a one night only performance that will never be replicated again.  This year American Apothecary merged the artistry of ballerinas and skate boarders for their Fall 2011 collection, and on Thursday the fashion rebels with a cause invited members of the press to a private preview in their Midtown galipot for a meet and greet with designer Anastasia Fokina.

There is always a welcoming, family atmosphere present when visiting American Apothecary’s showroom.  It is more like a cool clubhouse than a space that displays fashion.  While sipping on wine and eating an array of delectable cheeses and fruits, members of the press learned American Apothecary’s remedy for autumn is a palette of rich colors which includes, merlot, rust, Dijon, olive, royal blue and aqua.  Printed logo scarves and sweatshirts add depth to a line that takes a closer look at how fashion can suit style, consciousness and art to a T.

Photo and slideshow: F.A.M.E NYC Editor

Black Swans and Z-Boys: American Apothecary Fall 2011 Runway Show


Fashion Week is known for its grand events and on February 16 American Apothecary did not disappoint as they unveiled their Fall 2011 collection during their first runway show at Restaurant i.  The avant-garde fashion brand and A-List Entertainment put on one hell of an affair.  NYC’s fashionable stood in a line that wrapped around the corner, once inside the crowd vibed out to the DJ’s selections while sipping on cocktails and munching on hors d’ oeuvres. 

In the legendary Santa Monica neighborhood of Dogtown “the debris meets the sea,” but in the mind of lead designer Anastasia Fokina, “Sweet meets Street.”   Ballerinas in toe shoes and skateboard-carrying models strutted down the runway as guests clamored to see the latest creations of a true artisan that knows how to blend fashion and art and spares no detail.  Hats and shirts off to American Apothecary for once again pushing the boundaries of fashion!

Photos courtesy of American